Over the past decade, mobile gaming has experienced an unprecedented rise, catalyzed by advancements
Introduction: The Evolution of Mobile Gaming and User Engagement Over the past decade, mobile gaming has experienced an unprecedented rise, catalyzed by advancements in hardware, network infrastructure, and consumer behavior. According to Newzoo’s 2023 Global Games Market Report, mobile games account for nearly 50% of the global gaming revenue, with over 2.5 billion players worldwide. This dynamic landscape necessitates innovative …